The New Wave, the Old Guard, and the Bank Committee: William J. Grede at J. I. Case Company, 1953–1961

Craig Miner

Business History Review, 1987, vol. 61, issue 2, 243-290

Abstract: J. I. Case Company in the late 1950s and early 1960s was a long-established business faced with the challenge of rapid technological and market change in the agricultural equipment industry. The contrasting styles and policies of Marc B. Rojtman and William J. Grede, Case's two presidents during this period, represented the management tension between the desire for radical experiment and the hope of maintaining the Case traditions of quality and character. Professor Miner's study, based on interviews and on Grede's extensive papers, concentrates on Grede as director and as president. It illuminates the impact of personality on management and illustrates the complexities of adapting an old company to a new industrial world.

Date: 1987
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