“Old Homes, in a City of Perpetual Change”: Women's Magazines, 1890–1916

Mary Ellen Waller-Zuckerman

Business History Review, 1989, vol. 63, issue 4, 715-756

Abstract: Although the growth of inexpensive, widely distributed magazines that began in the United States in the 1890s has been noted, the role played by magazines directed specifically toward female readers has received little scholarly attention. The following article examines contents, personnel, and readership and advertising, pricing, production, and distribution techniques to demonstrate that the women's magazines were pioneers in many of these areas.

Date: 1989
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