The German Question, the Unification of Europe, and the European Market Strategies of Germany's Chemical and Electrical Industries, 1900–1992

Harm G. Schröter

Business History Review, 1993, vol. 67, issue 3, 369-405

Abstract: Recent events in Europe have given rise to renewed speculation about the possible economic threat of a resurgent united Germany. This article examines six leading German firms in the electrical and chemical industries over the course of the twentieth century in an attempt to understand the historical realities of the foreign market strategies of Germany's largest firms. The author concludes that the changed configuration of international markets, the post-Second World War “Americanization” of German management, and the growing perception of a “European home market” have combined to remove the threat implicit in “the German question.”

Date: 1993
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