“The Rusty Ribbon”: John Herbert Orr and the Making of the Magnetic Recording Industry, 1945–1960

David L. Morton

Business History Review, 1993, vol. 67, issue 4, 589-622

Abstract: John Herbert Orr (1911-84) was an Alabama entrepreneur who formed Orradio Industries, Inc., a pioneering hightechnology firm that made magnetic recording tape. In 1945, Orr was among the U.S. Army Intelligence officials who investigated this technology, which was originally developed in Germany during the 1930s. Orr's early knowledge allowed him to establish Orradio in 1949 on a shoestring budget and to make it competitive with larger firms. When, after some uncertainty, tape became the standard medium for magnetic recorders, and as other uses such as data storage and videotape appeared, Orradio's sales expanded rapidly in the late 1950s. The company was purchased by a larger competitor, the Ampex Corporation, in 1959. The history of Orradio illustrates some of the technological, organizational, and locational problems associated with the establishment of a small high-technology firm in a new industry.

Date: 1993
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