Was There a Pepsi Generation before Pepsi Discovered It? Youth-Based Segmentation in Marketing. By Stanley C. Hollander and Richard Germain · Lincolnwood, Ill.: NTC Business Books, 1993. ix + 144 pp. Illustrations, tables, notes, bibliography, and index. $29.95. ISBN 0-8442-3546-7

Thomas E. Frank

Business History Review, 1993, vol. 67, issue 4, 670-671

Date: 1993
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