Remembering Roland Marchand 1933–1997 - Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. ByRoland Marchand · Berkeley: The University of California Press, 1998. ii + 440 pp. Illustrations, notes, bibliographical references, and index. $39.95. ISBN 0520087194. - Advertising the American Dream: Making Way for Modernity, 1920–1940. ByRoland Marchand · Berkeley: The University of California Press, 1985. xxii + 448 pp. Illustrations, notes, bibliography, and index. $27.50. ISBN 0520055236

Tedlow, Richard S.

Remembering Roland Marchand 1933–1997 - Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. ByRoland Marchand · Berkeley: The University of California Press, 1998. ii + 440 pp. Illustrations, notes, bibliographical references, and index. $39.95. ISBN 0520087194. - Advertising the American Dream: Making Way for Modernity, 1920–1940. ByRoland Marchand · Berkeley: The University of California Press, 1985. xxii + 448 pp. Illustrations, notes, bibliography, and index. $27.50. ISBN 0520055236

Richard S. Tedlow

Business History Review, 1998, vol. 72, issue 1, 114-122

Date: 1998
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