Visions of Transportation: The EVC and the Transition from Service- to Product-Based Mobility

David A. Kirsch and Gijs P. A. Mom

Business History Review, 2002, vol. 76, issue 1, 75-110

Abstract: The Electric Vehicle Company (EVC) and its affiliated operating entities (1897–1912), along with similar electric taxicab ventures in London and Paris, figured prominently in the early history of the automobile industry. Long dismissed as a quintessential instance of business failure resulting from the choice of inferior technology, the picture of EVC that emerges from new archival evidence suggests a different view. Seen within the continuing electrification of urban transit, traditional centralized approaches to transportation management, and genuine uncertainty about future automotive technology, EVC constituted a significant, if incremental, extension of traditional, service-based concepts of transportation. The goal of the owners of EVC was to offer an integrated, all-electric urban transportation service that included road- and rail-based components. The failure of EVC represented not simply the victory of internal combustion over electric propulsion but also the triumph of a decentralized, product-centered view of mobility, in which individuals owned and operated their own vehicles.

Date: 2002
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