Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. BySteven Harp. Baltimore: Johns Hopkins University, 2001. xiii + 356 pp. Index, notes, bibliography, illustrations, maps. Cloth, $39.95. ISBN 0–801–86651–0

Vanessa R. Schwartz

Business History Review, 2002, vol. 76, issue 4, 919-921

Date: 2002
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