Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. By Davis Dyer, Frederick Dalzell, and Rowena Olegario. Boston: Harvard Business School Press, 2004. x + 467 pp. Illustrations, photographs, tables, figures, bibliography, notes, index. Cloth, $29.95. ISBN: 1-591-39147-4

Peter Miskell

Business History Review, 2004, vol. 78, issue 3, 559-561

Date: 2004
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