The Advertising Age Encyclopedia of Advertising. Edited by John McDonough and Karen Egolf. New York: Fitzroy Dearborn, 2003. Three volumes, xxiii + 1873 pp. Illustrations, references, index. Cloth, $385.00. ISBN: 1-579-58172-2

Daniel Pope

Business History Review, 2005, vol. 79, issue 2, 400-404

Date: 2005
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