The Trouble with Networks: Managing the Scots' Early-Modern Madeira Trade

David Hancock

Business History Review, 2005, vol. 79, issue 3, 467-491

Abstract: Most studies of the early-modern Atlantic world give its emergence a sense of inevitability. Historians who have tried to understand networks in the early-modern Atlantic have focused solely on their successes, which skews our understanding. This analysis of the role played by Scottish networks in the production, distribution, and consumption of Madeira wine during that product's golden age, which lasted from 1640 to 1815, attempts to correct the record. Networks succeeded when they led to profitable sharing of information, goods, and services, and they failed when individuals were unable to get networks to function for them. Problems arose among the parties in the course of negotiating terms for sharing, monitoring the agreements, responding to disasters, and estimating the costs of transactions. At times, networks worked so well that they metamorphosed into other social and commercial forms, helping to establish critical nonmetropolitan links within and between the British and Portuguese empires.

Date: 2005
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