Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1

Stephanie Tilly

Business History Review, 2010, vol. 84, issue 4, 841-843

Date: 2010
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