From Industry to Luxury: French Perfume in the Nineteenth Century

Eugénie Briot

Business History Review, 2011, vol. 85, issue 2, 273-294

Abstract: The production of perfumery articles became an industry in the nineteenth century, and their broader social diffusion invites questions about the accuracy of perfume's identification at that time as a luxury product. The innovations generated or adopted by perfumers, whether they involved new extraction methods or the use of synthetic compounds, not only introduced new creative possibilities but also allowed wider margins on sales. The shift from artisanal fabrication to industrial manufacturing accompanied relatively steep increases in the price of perfumes. Nineteenth-century perfumers developed marketing strategies to build the value of their products and to position them as luxury goods.

Date: 2011
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