Western Union's Failed Reinvention: The Role of Momentum in Resisting Strategic Change, 1965–1993

Christopher McDonald

Business History Review, 2012, vol. 86, issue 3, 527-549

Abstract: The current scholarly consensus argues that business failure results from the misalignment of a company's strategy and its environment. The case of Western Union, however, suggests that a third element—momentum—is also part of the explanation for companies' failures. The weight of historically accumulated systems, skills, and workers constrains the speed with which managers can adapt their strategy to the environment. Momentum stood in the way of Western Union's attempt to place itself at the center of the growing world of computer communications systems.

Date: 2012
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