The Concept of Reputation in Business History

Christopher Kobrak

Business History Review, 2013, vol. 87, issue 4, 763-786

Abstract: Historical narratives have enriched, and can even do more to enhance, the concept of corporate reputation by deepening our understanding of how reputation changes over time and among different stakeholders. This literature review highlights this theme of reputation for two audiences—business historians and corporate reputation theorists. By showing how different social and political contexts shape expectations for business behavior, historical study can add new dimensions to the study of corporate reputation.

Date: 2013
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