Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2

Joshua M. Rosenthal

Business History Review, 2016, vol. 90, issue 1, 179-181

Date: 2016
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