Douglas B. Ward. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia, PA: Temple University Press, 2010. vii + 228 pp. ISBN 978-1-4399-0015-4, $54.50 (cloth)

Janice M. Traflet

Enterprise & Society, 2011, vol. 12, issue 3, 682-685

Date: 2011
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