Accounting for Taste: Regulating Food Labeling in the “Affluent Society,” 1945–1995

Xaq Frohlich

Enterprise & Society, 2012, vol. 13, issue 4, 744-761

Abstract: Accounting for Taste examines the history of the US Food and Drug Administration's regulation of markets through labels as a form of public–private infrastructure, built through the ceaseless work (and antagonisms) of public regulators, the food industry, and expert advisors. From public hearings on setting “standards of identity” for foods to rule making on informative labels like the Nutrition Facts panel, it links a narrow history of institutional change in food regulation to broader cultural anxieties of twentieth-century America, arguing that the recurrence to informative labels as a political solution reflects a transformation in not only scientific understandings of dietary risk but also cultural understandings about the responsibility of consumers. In describing this “informational turn” in food politics, the dissertation foregrounds the important role of intermediaries, specifically consumer and health experts, and intermediate spaces, such as labels, in the framing of political debates about the production and consumption of everyday goods.

Date: 2012
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