Entrepreneurial Imaginaries: Finding the Fortune in Futures

R. Daniel Wadhwani

Enterprise & Society, 2024, vol. 25, issue 3, 643-668

Abstract: This address calls on historians and other social scientists to delve deeper into the nature of human imagination and its role in business. Interpreting a business plan written by my father prior to his death, I draw attention to the opportunity to use such sources to study the formation and consequences of “entrepreneurial imaginaries.” By this term, I mean the situated and embodied process by which human beings imagine desirable future ventures. Drawing on insights from neuroscience, philosophy, and psychology, I explore how recognizing the embodied nature of human imagination can deepen our understandings of how our subjects (a) imagine their ventures, (b) imagine themselves, and (c) imagine the moral worth of their venture in society. I conclude by highlighting why some of the sources and methods used by business historians may be particularly well suited for studying imagination and its relationship to entrepreneurship and change.

Date: 2024
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