A Nation of Realtors®: The Professionalization of Real Estate Brokerage and the Construction of a New American Middle Class

Jeffrey M. Hornstein

Enterprise & Society, 2002, vol. 3, issue 4, 613-619

Abstract: The rise of professional real estate brokerage is an ideal window into the internal dynamics of the cultural transformation of the American middle class in the twentieth century. Emerging as a full-time occupation in the late nineteenth century, real estate brokerage embodied a variety of early twentieth-century cultural, social, business, and economic trends, including the drive to professionalize business, the rapid expansion of white-collar labor and its feminization, the rise of independent contracting as a prominent form of labor relations, and the enormous growth of the home-building and -selling industries. As many scholars have noted, the home became a crucial site of both consumption and middle-class identification in the early twentieth century.

Date: 2002
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