John McDonough, Karen Egolf, and Jacqueline V. Reid, eds. The Advertising Age Encyclopedia of Advertising. New York: Fitzroy Dearborn, 2003. xxiii + 1873 pp., 3 vols. ISBN 1-57958-172-2, $385.00 (hardcover)

Pamela W. Laird

Enterprise & Society, 2004, vol. 5, issue 1, 168-171

Date: 2004
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