David Dyer, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Mass.: Harvard Business School Press, 2004. x + 467 pp. ISBN 1-59139-147-4, $29.95

Pamela Laird

Enterprise & Society, 2005, vol. 6, issue 1, 179-181

Date: 2005
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