Allied Breweries and the Development of the Area Manager in British Brewing, 1950–1984

Alistair Mutch

Enterprise & Society, 2006, vol. 7, issue 2, 353-379

Abstract: Brewing in the United Kingdom in the years following 1950 saw a shift from a production to a retailing orientation. As part of this shift, the role of the area manager started to move from production and sales discipline to retail development. This article explores the job of the area manager during the period, seeking to demonstrate the weakness in recent accounts that suggest that area managers serve only as an “information relay” between senior managers and unit managers. Although the evidence is limited, because of problems with the survival of records, it suggests a more complex picture, which has implications for area managers in retail and service industries more generally.

Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:entsoc:v:7:y:2006:i:02:p:353-379_00

Access Statistics for this article

More articles in Enterprise & Society from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().