SKDA in Context

William H. Macey and Diane L. Daum

Industrial and Organizational Psychology, 2017, vol. 10, issue 2, 268-277

Abstract: In contrast to the view that survey key driver analysis (SKDA) is a misused and blind empirical process, we suggest it is a reasonable, hypothesis-driven approach that builds on cumulative knowledge drawn from both the literature and practice, and requires reasoned judgment about the relationships of individual items to the constructs they represent and the criteria of interest. The logic of key driver analysis in applied settings is no different than the logic of its application in fundamental research regarding employee attitudes (e.g., Dalal, Baysinger, Brummel, & LeBreton, 2012). However, there are important survey design and analysis issues with respect to how key driver analyses are best conducted. Just some of these are discussed below.

Date: 2017
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