Survey Key Driver Analysis: Our GPS to Navigating Employee Attitudes

Christopher T. Rotolo, Bennett A. Price, Christina R. Fleck, Victoria J. Smoak and Vanessa Jean

Industrial and Organizational Psychology, 2017, vol. 10, issue 2, 306-313

Abstract: Cucina, Walmsley, Gast, Martin, and Curtin (2017) started an important dialogue about survey key driver analysis (SKDA). We believe that promoting more useful and valid ways to understand survey data is critical not only for the organizations we serve, but also for advancing the relevancy of our field. We use the terms useful and valid quite intentionally. “Useful” is driven by our practitioner side, but “valid” is driven by our science side. It is the science that often sets industrial and organizational (I-O) psychology apart from other fields. But in some ways, it also holds us back from being timely and relevant. Overall, we believe that the focal article erred too much on the science side.

Date: 2017
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