Embedded Corporate Social Responsibility: Can't We Do Better Than GE, Intel, and IBM? How About a Benefit Corporation?

Yolanda Sarason and Grace Hanley

Industrial and Organizational Psychology, 2013, vol. 6, issue 4, 354-358

Abstract: We agree with Aguinis and Glavas's (2013) conceptualization of embedded versus peripheral corporate social responsibility (CSR). Our concern is whether GE, Intel, and IBM are the best examples of companies with embedded CSR. We propose a more systematic identification of companies with embedded company-wide CSR. A source of exemplars may be aided in drawing upon companies that meet the criteria of “B Corps” or organize as “Benefit Corporations.” Patagonia and New Belgium Brewing Company are provided as examples of “B Corp” companies that utilize core competencies to create company-wide embedded CSR.

Date: 2013
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