Do Survey Questions Spread Conspiracy Beliefs?

Scott Clifford and Brian W. Sullivan

Journal of Experimental Political Science, 2023, vol. 10, issue 2, 231-241

Abstract: Conspiracy theories and misinformation have become increasingly prominent in politics, and these beliefs have pernicious effects on political behavior. A prominent line of research suggests that these beliefs are promoted by repeated exposure. Yet, as scholars have rushed to understand these beliefs, they have exposed countless respondents to conspiratorial claims, raising the question of whether researchers are contributing to their spread. We investigate this possibility using a pre-registered within-subjects experiment embedded in a panel survey. The results suggest that exposure to a standard conspiracy question causes a significant increase in the likelihood of endorsing that conspiracy a week later. However, this exposure effect does not occur with a question format that offers an alternative, non-conspiratorial explanation for the target event. Thus, we recommend that researchers reduce the likelihood of spreading conspiracy beliefs by adopting a question format that asks respondents to choose between alternative explanations for an event.

Date: 2023
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