Diverse Pre-Treatment Effects in Survey Experiments

Katerina Linos and Kimberly Twist

Journal of Experimental Political Science, 2018, vol. 5, issue 2, 148-158

Abstract: Researchers using survey experiments typically assume respondents are blank slates, encountering information for the first time. We study how prior real-world information dissemination through the mass media shapes experimental results. We show prior exposure can lead us to both under- and overestimate true framing effects in experiments. Message clarity moderates the impact of pre-treatment, with clear information more likely to produce pre-treatment effects than unclear information.

Date: 2018
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