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Resolving a Paradox: Retail Trades Positively Predict Returns but Are Not Profitable

Brad Barber, Shengle Lin and Terrance Odean

Journal of Financial and Quantitative Analysis, 2024, vol. 59, issue 6, 2547-2581

Abstract: Retail order imbalance positively predicts returns, but on average retail investor trades lose money. Why? Order imbalance tests equal-weighted stocks, but retail purchases concentrate on attention-grabbing stocks that subsequently underperform. Long–short strategies based on extreme quintiles of retail order imbalance earn dismal annualized returns of −14.8% among stocks with heavy retail trading but earn 6.6% among other stocks. Our results reconcile the literatures on the performance of retail investors, the predictive content of retail order imbalance, and attention-induced trading and returns. Smaller retail trades concentrate more on attention-grabbing stocks and perform worse.

Date: 2024
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