Do knowledge gains from public information campaigns persist over time? Results from a survey experiment on the Norwegian pension reform*
Niklas Jakobsson () and
Mikael Svensson ()
Journal of Pension Economics and Finance, 2017, vol. 16, issue 1, 108-117
Government authorities use resources on information campaigns in order to inform citizens about relevant policy changes. The motivation is usually that individuals sometimes are ill-informed about the public policies relevant for their choices. In a survey experiment where the treatment group was provided with public information material on the social security system, we assess the short- and medium-term knowledge effects. We show that the short run effects of the information on knowledge disappear completely within 4 months. The findings illustrate the limits of public information campaigns to improve knowledge about relevant policy reforms.
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