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Promoting public retirement savings accounts during tax filing: evidence from field experiments

Stephen Roll, Sam Bufe, Olga Kondratjeva and Michal Grinstein-Weiss

Journal of Pension Economics and Finance, 2023, vol. 22, issue 1, 88-115

Abstract: In 2015, the U.S. Treasury Department launched myRA, a no-fee retirement account designed for people who lacked employer-sponsored retirement options. We report findings from two behavioral field experiments intended to motivate interest in using the tax refund to open and fund myRAs directly through the tax-filing process. These experiments, administered to more than 100,000 low-income tax filers in 2016, embedded persuasive messages in emails sent to filers and directly within online tax-filing software. We find that interest in myRA was generally very low, although interest and enrollment intentions varied depending on the framing of the program's benefits.

Date: 2023
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