How do individuals evaluate and respond to pro-equality decision makers? It depends on joint outcome and Social Value Orientation

Hong Zhang, Weijing Deng and Jiawei Zhu

Judgment and Decision Making, 2017, vol. 12, issue 3, 224-235

Abstract: The current studies investigated how a manipulation in joint outcome influenced individuals’ responses to pro-equality/individualistic decision makers. In Study 1 (N = 175), we examined the impact of whether equal distribution led to maximum joint outcome or not on individuals’ evaluations of, and reactions to, partners choosing either equal or individualistic distributions. In Study 2 (N = 164), we further examined the moderating roles of individual differences in general social value orientation (SVO) and preferences for joint outcome (vs. equality). Important findings include: a) individuals evaluated a pro-equality partner as less warm when equal distribution did not afford maximum joint outcome than when it did; b) individuals, especially those who scored high on preferences for joint outcome (relative to equality), were less likely to chose equal distribution when equality did not maximize joint outcome than when it did; and c) individuals who preferred joint outcome to equality evaluated individualistic partners as warmer when equal distribution did not yield maximum joint outcome than when it did. Theoretical and practical implications of these findings are discussed.

Date: 2017
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