The effect of limited availability on children’s consumption, engagement, and choice behavior

Michal Maimaran and Yuval Salant

Judgment and Decision Making, 2019, vol. 14, issue 1, 72-79

Abstract: Three studies examine the effect of limited availability on the engagement, consumption, and choice behavior of four- to five-year old children. It is shown that children engage longer in an activity when the activity is presented as limited in time and consume more of a particular food when the food is presented as limited in quantity. It is also shown that the consumption ratio of a less preferred food to a more preferred one increases when the less preferred food is presented as limited in quantity. Finally, children are more likely to choose a less preferred option over a more preferred one when the less preferred option becomes less available.

Date: 2019
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