Shame for money: Shame enhances the incentive value of economic resources – RETRACTED
Chia-Chi Wang,
Ying-Yao Cheng,
Wen-Bin Chiou and
Chun-Chia Kung
Judgment and Decision Making, 2012, vol. 7, issue 1, 77-85
Abstract:
Shame leads to devaluation of the social self, and thus to a desire to improve self-esteem. Money, which is related to the notion of one’s ability, may help people demonstrate competence and gain self-esteem and respect from others. Based on the perspectives of feelings-as-information and threatened ego, we tested the hypothesis that a sense of shame heightens the desire for money, prompting self-interested behaviors as reflected by monetary donations and social value orientation. The results showed that subjects in the shame condition donated less money (Experiment 1) and exhibited more self-interested choices in the modified decomposed game (Experiment 2). The desire for money as reflected in overestimated coin sizes mediated the effect of shame on self-interested behavior. Our findings suggest that shame elicits the desire to acquire money to amend the threatened social self and improve self-esteem; however, it may induce a self-interested inclination that could harm social relationships.
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cup:judgdm:v:7:y:2012:i:1:p:77-85_7
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