Reconciling pro-social vs. selfish behavior: On the role of self-control

Peter Martinsson, Kristian Ove R. Myrseth and Conny Wollbrant

Judgment and Decision Making, 2012, vol. 7, issue 3, 304-315

Abstract: We test in the context of a dictator game the proposition that individuals may experience a self-control conflict between the temptation to act selfishly and the better judgment to act pro-socially. We manipulated the likelihood that individuals would identify self-control conflict, and we measured their trait ability to implement self-control strategies. Our analysis reveals a positive and significant correlation between trait self-control and pro-social behavior in the treatment where we expected a relatively high likelihood of conflict identification—but not in the treatment where we expected a low likelihood. The magnitude of the effect is of economic significance. We conclude that subtle cues might prove sufficient to alter individuals’ perception of allocation opportunities, thereby prompting individuals to draw on their own cognitive resources to act pro-socially.

Date: 2012
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