Evidence for the influence of the mere-exposure effect on voting in the Eurovision Song Contest

Diarmuid B. Verrier

Judgment and Decision Making, 2012, vol. 7, issue 5, 639-643

Abstract: The mere exposure, or familiarity, effect is the tendency for people to feel more positive about stimuli to which they have previously been exposed. The Eurovision Song Contest is a two-stage event, in which some contestants in the final will be more familiar to viewers than others. Thus, viewers’ voting is likely to be influenced by this effect. Previous work attempting to demonstrate this effect in this context has been unable to control for contestant quality. The current study, which used a novel procedure to analyse the way in which contestant countries distributed their points (a function of how viewers voted in those countries) between 2008 and 2011, showed that contestants did better if they previously appeared in a semifinal that was seen by voters. This is evidence that the mere exposure effect, alongside previously studied factors such as cultural and geographical closeness, influences the way viewers vote in the Eurovision.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:judgdm:v:7:y:2012:i:5:p:639-643_7

Access Statistics for this article

More articles in Judgment and Decision Making from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().