A randomized experiment evaluating survey mode effects for video interviewing

Kyle Endres, D. Sunshine Hillygus, Matthew DeBell and Shanto Iyengar

Political Science Research and Methods, 2023, vol. 11, issue 1, 144-159

Abstract: Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cup:pscirm:v:11:y:2023:i:1:p:144-159_10

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