Campaign Cost and Electoral Accountability

Carlo Prato and Stephane Wolton ()

Political Science Research and Methods, 2019, vol. 7, issue 1, 1-21

Abstract: The increasing cost of political campaigns and its impact on the electoral process are issues of paramount importance in modern democracies. We propose a theory of electoral accountability in which candidates choose whether or not to commit to constituency service and whether or not to pay a campaign cost to advertise their platform. A higher campaign cost decreases voter welfare when partisan imbalance is low. However, when partisan imbalance is high, a higher campaign cost is associated with a higher expected level of constituency service. More costly campaigns can thus have a rebalancing effect that improves electoral accountability. We discuss the implications of our findings for campaign finance regulation and present empirical evidence consistent with our key predictions.

Date: 2019
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