Innovation and Sustainability Articles

2021 - 2025

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Volume 5, issue 3, 2025

Digital banking services: History, benefits and challenges pp. 8-17

Ragib Mammadli

Implementation of tourism potential in the context of sustainable development of the regions and the national economy of Ukraine pp. 18-29

Natalia Trusova and Anastasiia Trusova

Conceptual principles for assessing effective business management pp. 30-41

Vitalii Zianko and Serhii Murha

Analysis of the COSO risk management model: Main aspects pp. 42-52

Inna Vishtak, Alina Podorozhnyuk and Eliza Voitko

Multicultural aspects in enterprise management strategy pp. 53-65

Vitaliy Streletskyi and Liliia Ruda

Introduction of information technologies in international trade in the development of foreign economic activity: Security aspect pp. 66-78

Andrij Zaverbnyj

Information technologies in finance: The impact of fintech services on traditional banks pp. 79-89

Liudmyla Fedevych and Serhii Trevoho

Influencer marketing for building consumer loyalty pp. 90-101

Yaroslav Biriukov

Volume 5, issue 2, 2025

Brand positioning in digital space: Market changes adaptation mechanisms pp. 8-20

Yaroslav Biriukov

Marketing effectiveness of search engine optimisation: Digital solutions for business competitiveness pp. 21-29

Yurii Vasenko

The dynamics of digital banking services implementation in Ukraine: Quantitative analysis based on open data from the National Bank of Ukraine and banking reports (2019-2024) pp. 30-41

Vitaliy Lutsenko

Development of methodological support for the functioning of the intellectual capital of a telecommunications enterprise pp. 42-54

Artem Okhrushchak

Ways to minimise the risks of accidents at work pp. 55-64

Yury Polukarov, Oleksii Polukarov, Nataliia Kachynska, Olena Zemlyanska and Oleksandr Arlamov

Institutional shifts in the digital economy: Behavioural and strategic implications for economic governance pp. 65-76

Hanna Bazetska and Krystyna Mykhailova

Modern approaches to assessing the structure of enterprise assets in the context of business digitalisation: Tools, approaches, and practical application pp. 77-83

Liliia Ruda and Oleksandr Kraus

Innovative digital platforms in the human resources management of medical institutions pp. 84-94

Roman Samokishchuk

Volume 5, issue 1, 2025

Reserves for enhancing the effectiveness of neuromarketing research into consumer behaviour in brand development by enterprises pp. 8-17

Oleksandr Shafalyuk, Anna Tashchenko and Oleksandr Shafalyuk

Waste management in the circular economy: Status and challenges in Ukraine pp. 18-30

Nataliya Mazur

Driving financial innovations: The role of digitisation, transparency, and social responsibility in banking systems pp. 31-43

Artem Koldovskiy and Ihor Rekunenko

Challenges and obstacles to the digitalisation of logistics at the local level pp. 44-51

Mykola Nebava and Maksym Alieksieiev

Marketing tools in shaping the competitiveness of small enterprises in the economy and agricultural sector pp. 52-62

Diana Shelenko, Oleksandr Shpykuliak and Mykhailo Matsola

Experimental auction design: Enhancing procurement efficiency in Ukraine’s healthcare sector pp. 63-70

Yurii Ivashuk, Oleksandr Dluhopolskyi and Ivan Pikh

Analysis of the image component of an enterprise within the framework of sustainable development pp. 71-82

Oksana Adler

Safe and productive digital workplace: Eco-ergonomic principles of organisation pp. 83-91

Olga Protasenko, Andrii Ivashura, Oleksii Yermolenko and Yevhen Ponomarenko

Volume 4, issue 4, 2024

Digital transformation of the banking sector: Current trends and development vectors pp. 6-21

Vitalii Zianko and Tetiana Nechyporenko

Impact of human capital losses in IT entrepreneurship on the post-war recovery of Ukraine’s economy pp. 22-29

Ilona Dumanska

Dynamics of the world's most valuable global brands in geographic context pp. 30-37

Olena Shtovba and Serhiy Shtovba

Correlation-regression modeling of the impact of exports, imports and inflation index on the GDP level of Ukraine pp. 38-49

Anzhelika Azarova, Oksana Yelisieieva, Liliia Nikiforova and Victoriia Khymych

Development determinants of small and medium-sized enterprises: A case study of Ukraine pp. 50-57

Oksana Bezsmertna and Anna Dybala

Specificity of the design of the development of an information resource and an electronic register of scientific professional publications in the context of digitalization of the scientific field pp. 58-71

Liliia Nikiforova, Iryna Dohtieva and Serhii Zharinov

Features of business process management of leading engineering enterprises of Vinnytska region in an international environment pp. 72-86

Anna Vitiuk

Epistemological concepts of business process management in providing enterprise economic security pp. 87-98

Oksana Samborska

Corporate image based on “Xiaomi” pp. 108-121

Anastasiya Virkovska and Viktoriia Koshil

Using the EFQM excellence model in the analysis of safety-oriented management in healthcare facilities pp. 122-134

Valeriy Harbusiuk

Specifics of the domestic deposit market and its alternatives pp. 135-144

Oksana Shymanska, Volodymyr Palyvoda and Yurii Baranovskyi

Strategic development of energy enterprises management pp. 145-150

Andriy Korniyenko, Liliana Horal and Lyudmyla Voitkiv

Crisis transformations as a factor in the development of adaptive management of industrial enterprises pp. 151-159

Yevhenii Rudnichenko and Dmytro Korbut

Methodology for developing metrics to measure the effectiveness of triggers and customer interaction in modern marketing theory pp. 160-170

Valentyna Bobrovnyk and Zinayida Andrushkevych

Hydrogen energy as a key element of ukraine's energy – efficient economy pp. 171-176

Yurii Kravchyk

Innovation, economic sustainability and sustainable development: Theoretical and practical aspects pp. 177-185

Viktoriia Bokovets, Lyudmila Davidyuk and Iryna Hryhoruk

Peculiarities of staff motivation in higher education institutions pp. 186-192

Iryna Yepifanova and Viacheslav Dzhedzhula

Volume 4, issue 3, 2024

The essence and components of the organizational and economic mechanism of healthcare institutions' energy-saving management pp. 6-11

Viacheslav Dzhedzhula, Iryna Yepifanova and Dmytro Shevchuk

National models of investment activity regulation and their impact on the country's investment attractiveness pp. 12-26

Viktoriia Smiesova, Yevhenii Yaskov and Anna Halizova

Features of the youth labour market after the invasion of russia in Ukraine and ways to improve the youth labour force in the post-war period pp. 27-33

Liubomyr Mykhailichenko, Iryna Dashko and Oleksandr Cherep

Impact of a full-scale invasion on the insurance market in Ukraine pp. 34-44

Lyudmila Tkachuk and Oleksandr Kraus

Ai’s role in transforming customer experience and streamlining supply chains for global businesses pp. 45-52

Kuan Zhang

Monetary policy: Current state review and development prospects pp. 53-60

Mykhailo Koliadka and Oksana Feier

Ukrainian and Polish trends for investment in an agricultural complex pp. 61-67

Anna Levchuk and Dmytro Yurchyshen

Digital economy as a foundation for creating digital strategies of enterprises pp. 68-75

Olena Smetaniuk and Dmytro Tsisar

Investment attractiveness of eco-industrial parks pp. 76-82

Anton Kleshchov

Marketing of innovations of engineering enterprises pp. 83-89

Anna Vitiuk

Modeling the business process of the procedure for submitting documents for state attestation in the context of digitalization pp. 90-102

Iryna Dohtieva, Serhii Zharinov and Oleksii Krasovskyi

Research on the safety-oriented management system of logistics entities in the context of digitalizzatioon: Problem aspects and main vectors of development pp. 103-108

Artur Shatarskyi, Taras Bohdanets, Mykola Tril and Vasyl Zasadniuk

Modeling the impact of uncertainty on the agricultural sector: scientific and methodological foundations and development scenarios pp. 109-117

Nataliia Prokopenko

Brand communications in anti-crisis management: Theoretical aspects and practical experience of foreign companies pp. 118-127

Nila Tyurina, Tatiana Nazarchuk, Oleksandr Hurnytsky and Vitalii Kovalchuk

A methodical approach to assessing the potential of innovative development of agricultural business subjects pp. 128-134

Ivan Sierov

Principles of organization of partnership relations between business and government in the field of energy security of Ukraine pp. 135-144

Oleg Yakymchuk, Liubomur Matiichuk and Oleksandr Shabala

Theoretical aspects of the strategy for the positioning of agricultural enterprises as a tool for increasing their competitiveness pp. 145-150

Victoria Victoria, Vira Shpileva and Anna Vojnikova

Digital technologies as a component of the mechanism for crisis management in regional development pp. 151-159

Vladyslav Huriev

Attracting investments for the development of the tourism sector: Institutional aspect pp. 160-168

Natalia Biletska

Recovery of financial resources as a tool for ensuring the economic security of agricultural enterprises pp. 169-176

Ihor Bohdaniuk

Organizational and economic principles of functioning of the cooperative structure in agriculture pp. 177-185

Vasyl Mirakin

Role of monitoring and controlling in enterprise management systems pp. 186-193

Artur Yehiozarian

Theoretical and methodological foundations for the implementation of controlling and monitoring systems in agro-industrial enterprises pp. 194-203

Nataliia Nosach

Innovative technologies in international logistics activities pp. 204-212

Viktoriia Bokovets, Lyudmila Davidyuk and Tetiana Piliavoz

Volume 4, issue 2, 2024

Optimization of the production processes of the industrial enterprise pp. 6-10

Iryna Yepifanova and Viacheslav Dzhedzhula

Innovation and investment perspective activities in Ukraine pp. 11-19

Viktoriia Bokovets, Olena Moroz and Alla Kraevska

The innovative component of the enterprise's economic security pp. 20-32

Tatyana Grynko, Tetiana Hviniashvili and Polina Biriukova

Transformation of housing and utility services through innovative stakeholder management: Steps to sustainability pp. 33-43

Yuri Chernenko and Dmytro Bedrii

Organisational and economic principles of the technical hemp use in construction as one of Ukraine’s innovative and ecological development directions pp. 44-52

Olga Ratushnyak, Yuriy Biks and Vyacheslav Kavetskіy

The impact of globalization on international financial markets pp. 53-59

Liliia Ruda and Oleksandr Kraus

Development of investment market theory pp. 60-68

Anna Vitiuk

Profitability as a key characteristic of ensuring the financial and economic security of the enterprise pp. 69-75

Nataliya Nakonechna and Nataliia Hradyuk

Innovative tools for the formation and implementation of the logistics mechanism of development and ensuring the economic security of the enterprise pp. 76-81

Ruslan Gubarev

Peculiarities of lending to small and medium-sized businesses in times of war pp. 82-91

Diana Foltovych and Nataliia Blashchuk-Devyatkina

The influence of the external environment on the formation of the strategic behavior of the company pp. 92-101

Tetiana Dluhopolska, Taras Katola and Daria Khroponiuk

Innovations and their impact on the economy of the modern world pp. 102-109

Mykhailo Hanchuk

Prospects of using social networks as part of innovative management to support professional communities in the development of the construction industry (on the example of the community of painters) pp. 110-118

Serhii Murha

Financial aspects of company equity management pp. 119-126

Lyudmila Tkachuk and Pavlo Lebediev

Warehouse logistics in Ukraine during the war: Problems and innovative solutions pp. 127-133

Viktoriia Bokovets, Oksana Bezsmertna and Iryna Shvarts

Volume 4, issue 1, 2024

Complementarity of business and HEI for adaptation of war veterans into a welfare society pp. 6-12

Oksana Polinkevych

Peculiarities of forming a cybersecurity management system for enterprises in wartime: Theoretical and applied aspect pp. 13-21

Andrij Zaverbnyj

Some aspects of strategic management of innovative development of industrial enterprises in the context of digitalization pp. 22-31

Nataliia Burennikova and Inna Vishtak

Determinants of buyer behavior on the consumer market Ukraine under the conditions of marital state pp. 32-42

Oleksandr Dluhopolskyi and Nazar Bilovus

Scenarios for the formation of reserves for increasing the economic efficiency of enterprises in the service sector with an orientation towards innovative development pp. 43-49

Ruslan Lupak and Nataliya Nakonechna

Assessment of trends of the financial result of sales activities of the manufacturing enterprise pp. 50-62

Inna Chaikovska and Oksana Proskurovych

Correlation-regression modeling of the influence of basic factors on the level of inflation in Ukraine pp. 63-72

Anzhelika Azarova, Alla Kraevska, Yuliia Mironova and Oleksandr Kraus

Strategic management of business processes of an enterprise based on the level of its economic security pp. 73-82

Oksana Adler and Vyacheslav Kavetskіy

Multi-armed bandit-based adaptive control of advertising in social networks pp. 83-92

Olena Shtovba

Risk management at engineering enterprises: Some problems, solution ways pp. 93-103

Andrii Gordiichuk

Financial planning as an element of substantiation of business decisions in the face of existing risk and the use of insurance as a method of reducing the degree of risk pp. 104-111

Vira Bratiuk and Oksana Feier

Integration of blockchain technologies in the personnel potential management system of medical institutions Integration of blockchain technologies in the personnel potential management system of medical institutions pp. 112-119

Dmytro Kobets and Oleksandr Runov

Analysis of the state and transformations of retail: Global trends and the Ukrainian segment pp. 120-132

Svitlana Kovalchuk

Use of the life cycle approach to analyze the industry specifics of managing a manufacturing enterprise pp. 133-141

Iryna Yepifanova and Anton Kaspirovych