Development and opportunities of the franchising business model, methods of remote management of smart franchises

K. L. Neopulo () and D. A. Yudenkova ()

Scientific notes of the Russian academy of entrepreneurship, 2022, vol. 20, issue 4

Abstract: Thanks to the business relations built on the basis of franchising, the competitiveness indicator is growing not only for individual market participants, but also for the entire created network. With all the above positive aspects, it is important to take into account such branches as: system management, marketing and strategic plans. The paper considers and notes that with all the positive aspects of the franchise business model, it is important to take into account such branches as: system management, marketing and strategic plans.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2022:id:711

DOI: 10.24182/2073-6258-2021-20-4-58-61

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