Using a multi–stage progressive sales plan as a tool to improve the efficiency of managers

Y. G. Usenko ()

Scientific notes of the Russian academy of entrepreneurship, 2022, vol. 21, issue 3

Abstract: Profit growth is considered an economically justified indicator of business success. In conditions of high competition of goods and services of small and medium–sized businesses, the sales department acts as a key component that ensures the sale of products and, accordingly, determines the profitability of the company. The creation of methodological tools to improve the efficiency of the sales department is a popular applied task of modern scientific research.The article is devoted to the problem of improving the efficiency of the sales department. The author states that the creation of a progressive plan allows you to increase sales. The purpose of the article is to describe the author’s methodology for using a multi&stage progressive sales plan as an effective tool for improving the efficiency of managers. The novelty of the research lies in the development of a multi–component comprehensive sales plan that allows to increase the company’s profit by creating conditions for the formation of sustainable motivation of managers.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2022:id:758

DOI: 10.24182/2073-6258-2022-21-3-77-81

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