Features of modern marketing for companies of a creative orientation

A. O. Aleeva ()

Scientific notes of the Russian academy of entrepreneurship, 2023, vol. 21, issue 4

Abstract: The article is devoted to the study of how modern marketing for creative companies differs from the marketing approaches of other businesses. The author notes the aspects and approaches that the manager should focus on, first of all, for the successful development of sales. Analytical work was carried out and personal effective methods were proposed from the experience of our own production company in the field of customDate: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2023:id:775

DOI: 10.24182/2073-6258-2022-21-4-70-73

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