Increasing the level of customer orientation of the staff

A. O. Bezmaternykh () and E. V. Fayzrakhmanova ()

Scientific notes of the Russian academy of entrepreneurship, 2023, vol. 21, issue 4

Abstract: At the current level of development of economic relations, for successful competition in the market environment, it is necessary to focus on the consumer who wants to combine individual personal characteristics and harmonious coexistence with other personalities. The consumer seeks to independently regulate the purchase of various services in order to improve the quality of life. Currently, consumer preferences dictate the requirements for the quality of services provided.What to do, how to improve the quality of services if resources are limited? In this situation, you can use a powerful tool to improve the quality of services and customer satisfaction, such as customer orientation of staff. The main advantage of customer orientation is the establishment of longDate: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2023:id:776

DOI: 10.24182/2073-6258-2022-21-4-74-79

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