 Strategy as a basic element of the company’s sustainable developmentE. V. Starkin () Scientific notes of the Russian academy of entrepreneurship, 2024, vol. 22, issue 4 Abstract: Business development and the formation of competitive advantages is the key to the success or failure of any commercial organization. Strategy is a tool for sustainable development and a mechanism for business transformation in an uncertain environment. In addition, if the company does not have a strategy, it may be difficult for employees to determine the correctness of tactical actions, as a result of which the company’s effectiveness is significantly reduced. The development of an organizational development strategy provides the company with important competitive advantages, including productivity and profit growth; improvement of interpersonal communication skills and hard work of employees; job satisfaction and motivation, etc. Timely and competent development of a development and growth strategy can help the manager to promote the company to a new level, ensure competitiveness and sustainable development in an unstable external environment. An effective strategy is flexibility that allows a company to quickly adapt to changing circumstances, use new opportunities and remain relevant in a dynamic market where customer interests change quite dynamically. Date: 2024 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2024:id:949 DOI: 10.24182/2073-6258-2023-22-4-144-148 Access Statistics for this article More articles in Scientific notes of the Russian academy of entrepreneurship from JSC “Publishing Agency “Science and Education†|
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