A strategy for ensuring consumer confidence in the face of threats and risk

I. S. Chernov ()

Scientific notes of the Russian academy of entrepreneurship, 2026, vol. 25, issue 2

Abstract: The article is devoted to one of the priority and most important economic indicators in modern conditions — the consumer confidence index. Which reflects the degree of optimism of consumers and their expectations in the strategic plan. The article examines possible strategies for ensuring consumer confidence in modern conditions characterized by uncertainty and various types of threats. The analysis reflects the dynamics of the consumer confidence index on a quarterly basis over ten years. Comparative conclusions are drawn about the dynamics of consumer sentiment and inflation expectations over the past five years on a quarterly basis. Specific strategies for ensuring consumer confidence are proposed to enable long–term planning in the face of threats and risks. The main conclusions of the study are to understand the mechanisms of transition to a strategy of maintaining confidence and security, minimizing losses and consumer anxiety.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2026:id:1235

DOI: 10.24182/2073-6258-2026-25-2-126-132

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