Development and evaluation of the effectiveness of the project implementation of information technology management on the example of CRM technology

S. V. Tikhonov (), O. I. Khachko () and N. V. Biyatov ()

Scientific notes of the Russian academy of entrepreneurship, vol. 18, issue 1

Abstract: The authors considers information systems selection methods by the example of Customer Relationship Management systems (CRM-systems). Key trends of technological development CRM-technologies are generalized in the paper and the specific criteria relating to CRM systems selection are described. The author researches common problems and mistakes of CRM-systems' selection process as well as theoretical and methodological approaches to the evaluation of their economic efficiency.

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