IDENT CRM Tool: Main Characteristics and Content

A. R. Grigoryan () and R. G. Makyan ()

Scientific notes of the Russian academy of entrepreneurship, vol. 20, issue 2

Abstract: An experienced manager has an idea about CRM tools, but not everyone understands the benefits of CRM tools. In this regard, the introduction of CRM in small and medium-sized businesses is a rare phenomenon, although it makes the business more efficient and less financially costly. With a large amount of information about the patient, a dental clinic can build a strategy for providing services, increasing profits, but only when the manager understands the principle of working with CRM tools and enjoys all its advantages.

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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y::id:189

DOI: 10.24182/2073-6258-2021-20-2-113-119

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