Methodology study of the image of the employer as an element of marketing human resource management

S. A. Shapiro () and A. A. Gusova ()

Scientific notes of the Russian academy of entrepreneurship, issue 42

Abstract: The article discusses the methodology of the study of the image of the employer, emerging as employees and external applicants. The results of author's research and made on the basis of their analytical conclusions about the necessity of using the image in marketing and human resource management.

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