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Innovative approaches to the training of managers of the marketing organizations

A. O. Sanaev ()

Scientific notes of the Russian academy of entrepreneurship, issue 43

Abstract: The article describes main innovative approaches to sales managers' education. There is also observation of recent modern innovations in IT field (e- and m-learning). A new author's technique of results presentation, conclusions and group and individual educational program design has a special interest as well as implementation of innovations mentioned in the article.

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