Optimization of price policy of entrepreneurial structures for acceptance on its basis the effective management decisions

T. V. Voronchenko (), Yu. V. Sakharnov () and R. V. Gavrilov ()

Scientific notes of the Russian academy of entrepreneurship, issue 49

Abstract: The formation and implementation of the pricing policy of business structures, including the strategy and tactics of pricing, using theoretical and methodological principles, taking into account the specifics of activity and the competitive environment, which employs these structures, is the leitmotif of this article, the aim of which is development of recommendations on optimization of the price policy and cost control for effective decision making.

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